ISG Cathedral – Marketing
Construction marketing planning, graphic design, PR, event management, business development campaigns, e-marketing, exhibitions, videos, direct mail, newsletters, e-magazines
Tricolor has been working with ISG Cathedral and the ISG plc group since January 2008, helping this leading UK contractor to establish the brand positioning of its retail division. Our role has been to protect, enhance and make understood the complexities of the ISG Cathedral brand not only with clients, and with staff, key influencers, directors and partners.
Tricolor’s work has included top-level development work such as the analysis of bespoke market research and making recommendations on strategic business objectives in context of the current and developing markets. We helped identify potential clients and projects in line with the contractor’s business goals and create specific marketing action plans in order to achieve deeper market penetration and brand recognition.
Tricolor also managed the delivery of the PR action plan, including ‘thought leadership’ and editorial cross promotion. Our role extended to writing and implementing the company’s communications strategy, including key messages, ‘how to guides’, FAQs, all graphic design, brochures, website, e-marketing, press releases, and advertising.
Tricolor has organised and hosted large corporate events such as staff conferences and client entertaining as well as advising on Customer Satisfaction strategy. We also contributed to the web and e-marketing strategy, including introducing ebulletins and SMS updates on new developments, particularly for staff based outside of the office.
Tricolor has also advised on new systems for better internal communications and the introduction of a multi-site intranet. We also played a pivotal role in the improvement of ISG’s sustainability mandate and has helped with advice and creative ideas of how to communicate the company’s commitment to triple bottom line mandates.
